Product Code Database
Ace Radio Broadcasters is an Australian media company. Formed in 1984, it operates 21 commercial radio stations in Victoria and southern New South Wales, as well as the digital marketing agency Ace Digital and The Weekly Advertiser, a free newspaper distributed across the Wimmera region.
The company continued to expand in the late 1990s and into the 2000s. Divesting itself of 3SR and Sun FM Shepparton and Bay FM Geelong, in 1995 the company acquired TRFM Traralgon and 3YB Warrnambool. In 1996, Ace Radio commenced the roll-out of FM radio in its markets, launching Mixx FM branded stations in Horsham, Swan Hill and Colac, with Mixx FM Hamilton and Coast FM Warrnambool launching in 2002. Also in 2002, 3TR converted to the FM band as TRFM, with 3GV launched on the former AM frequency.
In September 2005, Ace Radio purchased 2AY from Macquarie Regional RadioWorks, which the latter was forced to divest following its acquisition of DMG Regional Radio.
In June 2016, Ace Radio's stations were added to the iHeartRadio platform in Australia, with the iHeartRadio Thumbs Up Countdown launched across the network's six 'Hit Music' FM stations.
In August 2017, it was announced that Ace Radio would acquire 2QN and Edge FM Deniliquin, New South Wales from Rich Rivers Radio, and 3NE and Edge FM Wangaratta from North East Broadcasters.
In June 2018, Ace Radio ceased operation of the Radio Training Institute. Launched in 1984 as the Melbourne Radio School, the institute had been operated by Ace in South Melbourne since 2003.
From 14 January 2022, Ace Radio took over the operations of three metropolitan stations from Nine Entertainment, under a lease arrangement.
target="_blank" rel="nofollow"> Easy Music: Ace Radio quietly launches Australia’s newest metro radio network Mediaweek 17 January 2022
From 16 January 2023, Ace Radio will supply Southern Cross Austereo's Hit Network programs, including the Carrie & Tommy Drive show and Jimmy & Nath with Emma to over six radio stations.
Eight of these stations form their 'Heritage' network, featuring local news, music and syndicated Talk radio programming targeted at a 40+ audience:
Eight stations form the 'Hit Music' network, targeting an 18-39 audience with hot adult contemporary music and syndicated programming:
One station is positioned as 'Easy Music', targeting a 55+ audience:
Three stations are positioned as 'Classic Hits', targeting a 55+ audience:
AM/Heritage stations
FM stations
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